There are hundreds of useful free SEO tools on the internet with the goal to improve your SEO and simplify the way you review your results. Below is my guide to the best tools to use.
BYBO Digital's guide identifies several useful free SEO tools designed to help businesses enhance their website's performance and search visibility. These tools cover essential areas such as analytics (Google Analytics, StatCounter), keyword research (Google Keyword Planner, Moz's Keyword Explorer with over 500 million suggestions), local SEO (Google My Business), and mobile optimization (Google's Mobile-Friendly Test). Utilizing these resources allows businesses to track visitor behavior, discover relevant keywords, improve local search presence, and ensure their site is accessible on mobile devices, ultimately contributing to better search engine results.
Which free analytics tools can help improve my SEO?
Free analytics tools like Google Analytics (via Google Academy), Statcounter, and Keyword Hero can significantly improve your SEO by helping you track website performance, understand visitor behavior, and gain insights into keyword data. Google Academy offers free training to master Google Analytics, while Statcounter provides a simpler real-time web analytics service. Keyword Hero helps solve the problem of missing keyword data, offering valuable insights for matching keywords with conversions, with a free tier up to 2000 sessions/month.
Most will know Google Analytics is a great tool to learn about their websites performances, however many won’t really understand how to use it or what the results really mean. Use Google’s free academy to learn the basics and more advanced tips and tricks to get the most from the free analytics platform. Click here
Statcounter
StatCounter is similar to Google Analytics, but for some, it can be simpler to understand. Like Google Analytics, it’s a real-time web analytics service that helps you track, analyse and understand your visitors so you can make the best decisions to help improve your website’s performance. Click here
Keyword Hero
Have you ever seen (not provided) when looking at Google Analytics? Keyword Hero
Did somebody say (not provided)? Keyword Hero works to solve the problem of missing keyword data with lots of advanced math and machine learning. It’s not a perfect system, but for those struggling to match keywords with conversion and other on-site metrics, the data can be a valuable step in the right direction. Pricing is free up to 2000 sessions/month. Click here
Keyword Research
Keyword Explorer
This is the ultimate free bank of keyword suggestions, with over 500 million options. Join Moz’s free community to gain 10 free queries a month, which will give you up to 1000 keywords per query and SERP analysis. You’ll also receive Moz’s Keyword Difficulty Score as well as CTR data. Click here
Keyword Planner
Built by Google, Keyword Planner was originally intended for those who use Google Ads, however even for those who don’t use ads its a great tool which produces a lot of useful information for SEO Keyword planning. With the vast data Google has access to and filters such as location, its a fairly simple way to gain more knowledge of your Keywords. Click here
Local SEO
Google My Business
Your number 1 tool for local SEO. Your Business Profile appears when people are searching for your business or other businesses like yours on Google Search or Maps. It’s easy to update your profile and includes features to highlight events and news items. Click here
Local Search Results Checker
It can be hard to work out rankings for a particular location, Google also chooses to show you results from the location you’re based in adding to hard work. This website, BrightLocal, is the solution. It virtually places you in any location on earth to check the rankings for your search in that location. Click here
Google Reviews
Make it easy for your clients to review your business, use this free tool to create a simple link to share with your customers and make the journey easy for them to review you. Reviews are fantastic for any business. Click here
What free tools can help with Mobile SEO and website health?
To help with Mobile SEO and overall website health, several free tools are available. The Mobile-Friendly Test from Google instantly checks if your website is mobile-friendly. An Online Broken Link Checker can efficiently scan your site for 404 error pages, preventing customer aggravation. Additionally, Link Explorer allows you to check the backlink profile and Domain Authority of any site, with free access for up to 10 queries per month, contributing to a robust online presence. Bookmark this blog as we’ll update as we find more free tools for you to use. If you have any questions send me an email and we’ll get your site optimised. Contact Kathy
Is your website mobile friendly? This free tool from Google gives you the answers straight away. Click here
Online Broken Link Checker
Broken links on your website can cause customers aggravation and equate to a lost customer. You don’t need to manually trawl through your website to find 404 error pages, use this free website which will search through your website and list any broken links for you to fix. Click here
Link Explorer
This extremely accurate link tool lets you check the backlink profile and Domain Authority of any site, with over 35 trillion links. Set-up your free Moz account to access up to 10 queries and 50 rows of data per query every month. Click here
Bookmark this blog as we’ll update as we find more free tools for you to use. If you have any questions send me an email and we’ll get your site optimised. Contact Kathy