The Principles Of Good Web Design

The Principles Of Good Web Design

The Principles Of Good Web Design

Good web design can transform a company, draw in customers, and increase sales, but many people don’t realise how complex the process is. There are principles designers must follow to ensure the site flows, is visually appealing, and provides an exceptional user experience. In fact, studies show that users generally stay on a site for only ten to twenty seconds before deciding whether or not it is appealing and can meet their needs. That means your site must grab their attention, demonstrate value, and meet their needs in seconds! Now that’s a tall order. To accomplish this, designers incorporate proven principles into their sites that ensure a responsive and user-friendly experience that helps businesses succeed.


Define The Purpose

To ensure your site meets the user’s needs, designers begin by defining its purpose and building from there. To do this, they look at your products or services and determine how you meet your customer’s needs; from there, they follow four core deliverables:

  • Describe your businesses expertise
  • Build your reputation
  • Generate new leads
  • Encourage sales and follow-up business


If your site is cluttered and chaotic, customers will run the other way. Web designers understand the power of minimalism, incorporating it through different avenues, including:


Imagery – Imagery is a powerful tool on your site, pulling customers in and embodying your brand. Designers will use high-quality, professional images that evoke emotion and capture your company’s spirit.


Colour – Colour is an excellent way to grab users’ attention, invoke an emotional response, and influence their behaviour. Most designers limit the number of colours to no more than four complimentary shades to create a feeling of well-being, excitement, and happiness among customers.


Typography – Typography or font acts as a visual interpretation for your company and should be limited to three or fewer per site. Remember the cleaner and easier the font is a lot better for the end user.

The Principles Of Good Web Design

Site Navigation

Site navigation is vital as it can create a positive or negative experience for customers. If users can’t find their way around quickly and easily, they will leave your site and never return! After all, there’s nothing more frustrating than a site that makes no sense and makes it impossible to find what you’re looking for.


Visual Arrangements

Arranging elements through their order of importance guides users throughout the site and ensures a sensible and enjoyable experience. This process is accomplished through imagery, style, size, texture, colour, contrast, whitespace, and topography and, when done correctly, creates an incredible user experience.

Mobile-Friendly Browsing

The vast majority of users browse sites on their phones, so ensuring yours is mobile-friendly is vital to ensuring user satisfaction.



If your site takes more than two seconds to load, you’re going to lose at least half of your potential customer base. By ensuring all image sizes are optimized, web designers ensure the site is responsive and lightning fast.


If you’re ready to discover the power of web design for your business, turn to Build Your Business Online. At BYBO, we build responsive, easy-to-navigate sites that provide an exceptional user experience and help you maximise your conversion rates. We work hand in hand with you to create the ideal website that promotes the heart of your business, helping ensure your success. Don’t trust your site design to just anyone; let us show you the difference a high-quality website can make for you!

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If I use social media, do I still need a website

If I use social media, do I still need a website

If I use social media, do I still need a website


The answer to this question is definitely YES. Social media pages are essential – may be as important as having a website. However, that doesn’t mean that they can take the place of a website entirely. Why? Here are the main reasons.


You own your website.

You own your website’s content, the layout, the pictures, the URL, how things look, what your website visitors see first, and what the flow is.

Social media platforms own how things look on your brand’s page. These platforms hold what your page visitors are going to see first. They are in charge of who sees your posts and when they see them. That’s why it is a flawed strategy to rely on social media pages only for your online presence.


People use Google to search.

Having a site gives you the ability to write your content with the keywords that people are most likely to use when searching online for your products or services. For instance, if you own a gift shop in London, you can use the words “gift shop” and “London” multiple times throughout your site. Search engines like Google will then crawl your website, see those keywords and put your website on the first page of search results that appear when someone in London searches “Gift shops near me.”


This kind of website traffic is precious. Think about it. These people are already looking for the product or services you provide. When your site shows up in those search results, you put yourself in front of the people already interested who are therefore more likely to convert into a paying customer.


It expands marketing opportunities.

Ranking on the first page of search results is highly beneficial for your marketing, but it can take some time. Fortunately, this is not the only reason why you should have a website. Search engines offer “pay-per-click” (PPC) advertising for companies. That increases search engine visibility and drives website traffic. With PPC ads, you can purchase keywords you want your business to show on the first page of search results.


That’s not all. Facebook ads offer the “Facebook Pixel.” The pixel is a code received from Facebook that you can place into your website’s header section. This pixel acts like a “cookie.” When you put the code in your website, anyone who visits it is noted by Facebook and stored in your Business audience as someone potentially interested in your product/service.


Website costs have decreased significantly.

For the most part, gone are the days when websites cost £10,000 each. If you are a small business, there are several great ways to build a website yourself.

We offer out Hybrid Website Coaching Programme contact us for details here

If you’re thinking, “I don’t have the time to build a website,” “I don’t know how/don’t want to learn,” or “I’d rather have someone else do it,” contact me! No more excuses. Get your business a website.

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Stunning web design trends for 2021

Stunning web design trends for 2021

Stunning web design trends for 2021

Each year web design trends promise to beam us into the sci-fi future of our dreams, given that they are based on technology. But this year trends are nowhere near that. They appear to share a common theme: rather than aspiring to hi-tech fantasy, web designers seek new heights of realism. Designers are blending the digital and the aspects of everyday life like never before. In this way, the following web design trends for 2021 are breathing life into the digital world.


Parallax animation

From micro-interactions to particle backgrounds, we have witnessed the rising popularity of web-based animation trends year after year. 2021’s web animations are getting even more forward by separating page elements into the foreground and background extremes. And this creates a parallax effect.

Parallax is the optical illusion that occurs when objects near to the viewer appear to move faster than things farther away. Although we see this in everyday life, for instance, when viewing passing scenery while driving, web pages’ effect comes across as equal parts authentic and surreal.

The depth created through foreground and background also has the added benefit of immersion, transforming the computer screen into something closer to a theatre stage. As users navigate the website, they are drawn into its convincing performance as if by magic. And at the end of the day, isn’t magic what the internet is supposed to feel like?

Retro fonts

We have seen many old things become cool again and then, in turn, become even more uncool. Think handlebar moustaches and mom jeans. Irony has a short shelf life.

Retro fonts have encountered this same decline and flow in their popularity, and many designs featuring vintage typography have not aged well.

Still, throwback typography has gone through a bit of a resurgence. We do not see the same tired fonts. Instead, stylisation and a bit of artistry are reimagining what retro fonts can be.

Instead of feeling old and cliche, they breathe new life into traditional bold fonts with a bit of experimentation. That is an excellent example of taking traditional fonts and giving them a bit of a cool and modern spin while maintaining legibility.

Retro Font

Horizontal scrolling

Horizontal scroll is having a comeback, even though it was previously regarded as a web design faux-pas. Nowadays, more web designers are experimenting with horizontal scroll. And those who do it best break the pattern not for the sake of being distinctive but as a way to disclose secondary information progressively, like in an image gallery.


Dark mode

Cue up AC DC’s “Back in Black” because the dark mode is hitting more screens this year. More designers embrace the dark mode aesthetic, with black providing the perfect dark backdrop to make design elements pop from the screen.


Prominent brands like Apple, Hublot, and even individual portfolios like Clock Strikes Twelve use it. The dark mode is a great way to add a modern, elegant touch to any website and allowing designers to play with more creative elements, such as pastels and neon. There seems to be a shift towards more products that offer a dark mode setting or are only dark driven, based on studies that reveal the impacts of glare and blue light exposure on our precious battery life.

Web design dark mode

Ready for the biggest web design trends this year?

It’s always exciting to see how web design continues to change and the no-code movement’s continuing momentum. I also can’t wait to hear what you want your website to look like this year.

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What is a sales funnel and how do they work?

What is a sales funnel and how do they work?

What is a sales funnel and how do they work?

What is a sales funnel?

Quite simply, a sales funnel encompasses the steps your customer will go through before they end up making a purchase from you. 

For example, if we’re looking at an online business, someone finding your website be that via Google, social media or elsewhere, is the first step of the funnel.

Clicking on and visiting your website is step two.

You may then choose to have a pop up appear, inviting the visitor to subscribe to your mailing list, or perhaps you leave them to browse your products.

Sales funnels have many different options and it’s up to you to choose the funnel which works best for your business.

Optimising your sales funnel can turn people from prospects into purchasers, but you first need to understand the steps people take and their mindset at each one.

This allows you to target your messaging appropriately to maximise the chances of them moving on to the next step.

sales funnels

The four stages of a sales funnel

It’s widely accepted that sales funnels have four primary stages. Some choose to break these down even further, but to avoid over-complicating matters, we’ll stick with the main four here:


1. Awareness

The very first stage of a sales funnel is someone becoming aware that your business exists.

It may be through word of mouth, advertising, Google or social media.

You can increase the chances of someone reaching the ‘awareness’ stage by nailing your marketing in one or more of the above areas.


2. Interest

So, a potential customer has found you – now they’re going to evaluate your business to establish their own level of interest.

They’ll do a bit of reading here about you, your business and what you offer to see if you’ve got what it is they’re looking for.


3. Decision

Now they’ve decided they’re interested, it’s decision time.

Do you offer the best value for money compared to your competitors? Is there someone else in the market doing what you do better? If not, chances are you’re on to a winner.

This stage potentially involves sales pages, calls and anything else which could sway someone to buy your product/service.


4. Action

All the above stages come down to this. If your sales funnel has worked effectively then the potential customer should look to purchase or book at this stage.

Here is where you need to use the power of persuasion, be that at checkout (yep, many sales are lost at this stage!) or on your booking page.


Creating a sales funnel

Now you know the ins and outs of what a sales funnel is and how it works, the next step is creating one!

This takes time, and you need to really understand your target audience and their behaviours effectively.

However your sales funnel looks, one thing we recommend is to test, test, test.

Good luck!

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Blogging Tips & Tricks

Blogging Tips & Tricks

Blogging Tips & Tricks

On the face of it, blogging is fairly straightforward – pick a topic, write about it and you’ve got yourself a blog.

However, dig a little deeper and you’ll realise there is much more to running a successful blog than meets the eye.

Whether you’re running a blog to promote your business, or you want to one day turn blogging into your main job, there are a few blogging tips and tricks to help you on your way.

This is not an exhaustive list – rather, the top seven things which should be at the forefront of your mind when writing your blog.

So here goes…


1.Make commenting easy

Use your blog as a conversation starter, not a dictatorship.

If people love what you’re saying, let them tell you!

Ensure all your blogs have a comment section at the bottom to encourage interaction on your site.


2.Use calls to action

Humans are simple creatures.

We need to be told to do something before we actually do it.

Use encouraging calls to action to get people buying your product, reading another blog or signing up to your mailing list.

Don’t use the boring old ‘contact us’ or ‘get in touch’.

You can do better than that.

Try ‘sign up for FREE gifts’ or ‘put me to work’ or even ‘read the next juicy blog post here’.


3.Offer value

It may sound obvious, but if you’re not providing something of value, people aren’t going to read it.

Make sure you know what your target audience is searching for (see below) and focus your efforts on that.

Research what you’re writing about, provide high-quality backlinks so people can find out more if they wish and, if it’s a topic which has been covered lots before, make your blog unique.


4.Encourage guest bloggers (and vice versa)

There aren’t many things which will give your blog kudos like having a top-quality guest writer.

It may sound like an odd prospect, inviting someone else to write your blog for you, but if you choose wisely it can add real value.

For example, maybe your blog is all about surfboards – so why not invite a wax maker to write all about the best wax to use on your boards?

Equally, offer yourself up to write blogs for other sites – if nothing else you’ll get a backlink.


5. Do your keyword research

This one is quite possibly the most important tip of them all.

There’s absolutely no point writing a blog about something no one is searching for.

Once you’ve picked your niche, you need to start thinking about keywords – in other words, the phrases people are putting into search engines when they want to find information about a certain topic.

There are lots free tools out there such as the HOTH and Moz, so use them to find the keywords around your niche, and see which ones are getting the most search volume.


6. Remember to think about search intent

Just as important as keyword research is search intent.

This is the reason why someone is searching for a particular keyword. What information are they looking for, and are you providing it?

The purpose of a search engine, such as Google, is to provide the right information people are searching for by sifting through millions of webpages to find the best ones.

For example, if someone searched ‘PlayStation 5’, what do you think their search intent would be? Most likely, they want to buy one.

However, if they searched ‘PlayStation 5 reviews’ this tells us they haven’t made up their mind yet and want to do a little more research.

There are four types of search intent: informational (searching for information); navigational (trying to find a specific website); transactional (wanting to buy); commercial investigation (looking for reviews and comparisons).

Know the type of search intent your target audience has and use this to guide your blog content.


7. Be consistent

In order to either have a successful blog as your main business or make the most of your website’s blog section, you need to post regularly.

If blogging is your main gig, you should be posting at the very least once a week. If it’s part of your business website, once per month is the minimum we’d recommend.

Always remember – don’t post for the sake of posting.

Provide value to your readers (see above).


Our blogging tips & tricks

You should now have some actionable tips to take forward and use in your blog.

If you’ve enjoyed this article, please check out the blog for more similar topics.

And don’t hesitate to give us a shout should you want help or advice with your website.

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The pros and cons of a one-page website

The pros and cons of a one-page website

pros and cons of a one-page website
If you’re looking to keep costs down on your new website build, chances are you’ve considered opting for a one-page design.

Like anything, there are big benefits to a one-page website and there are also some downsides.

What you really need to consider is your type of business, what you want to achieve from your website, and whether a one-page site is the best option for you.

Here we’ll outline some of the pros and cons of a one-page website in a bid to help you make the right decision.

First off, what is a one-page website?

Well, it’s pretty simple really – a one-page website does what it says on the tin.

All the information about your business is contained on one single page which can be as long or as short as you wish.

The pros of a one-page website

Before we get into this it’s worth stating that what we list as pros and cons, you may view differently.

Each business (and each visitor) is unique and so your approach to website design will be different from everyone else’s.

However, one of the most notable pros that aren’t really argued over is that you can easily condense all your information into one place.

This really helps drive home your key messages without diluting them over several different pages.

Another benefit is complete ease of navigation – or rather, there is no navigation!

With multiple-page sites, you risk visitors clicking on this, that, and the other, and ending up down the rabbit hole without finding what it is you want them to find.

Thirdly, one-page websites are more often than not very mobile friendly.

They usually have a simple, clean design, they’re easy to optimize and they don’t have lots of extra tabs or links to lure people elsewhere.


The cons of a one-page website

While having all your information on one page definitely helps target your messaging, it does limit your keyword capability.

Or rather, it means you need to try and get as many of them on one page as possible without keyword stuffing.

Along the same SEO lines, a one-page website has a major drawback in that you won’t have a blog to lean on.

Blogs are a great SEO tool and a well-optimized article that ranks highly can really boost your visitor numbers.

Additionally, as strange as this may sound, a single-page site may actually take longer to load than one with multiple pages.

This will happen if your one-page site is particularly long and contains lots of images, text, and other graphics all in one place.

Next up, it’s time to think about your products and/or services. This isn’t really a con, more of a consideration.

If you are selling lots of products, then a one-page site is almost definitely not for you.

Or if you have various branches of your business which each need explaining then you’ll likely need more space than a one-page site can offer.


The bottom line

It’s clear there are many pros and cons to a one-page website.

What you ultimately need to consider is the type of content you’ll need on your website and how you want it structured.

If you’ve got lots of strands to your business, or lots of products, then a one-page website isn’t going to cut it.

If however, you want a simple, clean website with easy navigation that won’t run the risk of your visitors getting lost, then perhaps a one-page site is the right choice.

Whatever you decide, we’re here to help.

If you’d like a hand building your website please get in touch below.


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