Getting Ready for Your New Brand Design

thinking about your business goals, the message you want to share, and the kind of look and feel that truly reflects who you are.

Branding For Business Owners

Your logo is a key part of your brand, it’s often the first thing people see and the symbol they’ll associate with your business. But a strong brand identity goes beyond the logo. Your images, colour palette, fonts, and overall visual style all work together to reflect your personality, communicate your values, and create a memorable first impression. When these elements are thoughtfully designed and consistently applied, they help build recognition, trust, and a brand that truly feels like you.

Branding photography

Photography

High-quality photography and carefully chosen images play a powerful role in your branding. They instantly communicate your personality, build trust with your audience, and help create a consistent, polished look across your website and social media.

Branding services

Branding and Design

Thoughtful branding and design go beyond just looking good, they tell your story, reflect your values, and help you attract the right clients by creating a memorable, meaningful, and strategically aligned first impression that truly lasts and builds connection.

Marketing

Marketing

Effective marketing goes beyond simply promoting your services; it clearly communicates your message and builds trust and connection. Positioning your brand in front of the right people will grow your visibility, attract aligned clients, and create long-term success.

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Getting Ready for Your New Brand Design

Creating a brand that truly reflects your business starts with a little preparation. Here are some simple ways you can get ready before we dive into the design process:

Start Noticing What You Like

Pay attention to branding you’re drawn to, logos, colours, fonts, websites, packaging, even Instagram feeds. Save anything that stands out. This helps us understand your taste and the kind of visual direction you’re leaning towards.

Think About Your Brand Personality

Is your brand bold and confident? Calm and nurturing? Modern and minimal? Pinning down how you want your business to feel is just as important as how it looks. It guides every design choice, from colours to typography.

Research Colour Palettes That Resonate

Colour plays a huge role in how people perceive your brand. Start collecting palettes or tones you love. Don’t worry about getting it perfect, that’s our job! Just show us what feels like “you.”

Logo Style Inspiration

Take note of logos you love. Are you drawn to modern minimal wordmarks? Elegant serif fonts? Playful icons? We’ll use this insight to shape a logo that feels unique to you while staying rooted in good design.

Think Long-Term Use

Your brand visuals will show up across your website, social media, marketing materials, and more. Think about where your business is headed so we can create a brand that grows with you.

One Note on Photography

While not essential right away, having on-brand photography (or at least knowing the style you want) can make a big difference. Images should feel aligned with your colours and brand personality, whether it’s polished, relaxed, creative or clean.

Logo Style Inspiration

Take note of logos you love. Are you drawn to modern minimal wordmarks? Elegant serif fonts? Playful icons? We’ll use this insight to shape a logo that feels unique to you while staying rooted in good design.

Think Long-Term Use

Your brand visuals will show up across your website, social media, marketing materials, and more. Think about where your business is headed so we can create a brand that grows with you.

One Note on Photography

While not essential right away, having on-brand photography (or at least knowing the style you want) can make a big difference. Images should feel aligned with your colours and brand personality, whether it’s polished, relaxed, creative or clean.

“Marketing is the process of getting people to think about your product, want your product, and buy your product.”

– PHILIP KOTLER –

Branding Design

TIMELINE: ABOUT 2-3 WEEKS

Your logo is a key part of your brand, it’s often the first thing people see and the symbol they’ll associate with your business. However, a strong brand identity goes beyond the logo. Your colour palette, fonts, and overall visual style all work together to reflect your personality, communicate your values, and create a memorable first impression

What you can expect

  • Bespoke logo suite (3 variations)

  • 4 Logo file formats (png + pdf + svg + ai).

  • Mood board

  • Primary logo

  • Logo mark

  • Colour palette

  • Font selection

  • Brand style guide

    CLIENT LOVE LETTERS

    “After much searching for the right designer, we were thrilled to find Kathy. ”

    When exploring our options together, she demonstrated that she was very flexible and willing to work with our needs. She kindly made the changes we requested and offered great ideas for achieving the results we were seeking and made the whole process painless and actually enjoyable! If you’re someone who doesn’t want to be put into the standard design formula but really wants to be sure you can collaborate with someone who feels more like a “partner” – Kathy is your designer! Thank you, Kathy!

    FARRAH ROSE 

    “Kathy offers amazing service. She is professional yet approachable.”

    “Thanks to Kathy, our new logo and website were redesigned, and it was so desperately needed! She quickly grasped what we were trying to achieve and provided an easy-to-understand brand board and proposal about what she could do to help us. Not only did she make our logo and website polished and easy to navigate, but we also knew exactly what she wanted from us. As a result, our brand and website are now more user-friendly and clearly reflect our values. Thank you!“

    Karen Evans – DeVA Charity

    “The best Designer that we have ever worked with. ”

    Attention to detail is fantastic, and the help and advice that we received have been invaluable. If you need help with a new website or your current one, contact Kathy. You will not be disappointed. Thanks to all of us at Surfside for all your help.

    GARY MALLINDER , BUSINESS OWNER

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    Are You Ready To

    TELL YOUR STORY?

    Ready to bring your brand and website to life? Book a call and let’s chat through your ideas, where your business is headed, and how we can support you in creating something that feels aligned, professional, and totally you. It’s a chance to explore your project, ask questions, and see if we’re the right fit to work together.

    GET OUR free BRAND and WEBSITE HEALTH CHECKLIST

    Quickly assess what’s working, what needs attention, and how to get your online presence working harder for your business.

    Brand and website health checklist

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