About BYBO Digital
Small enough to care, big enough to deliver
We’re Kathy and Jennifer Rustell, a mother and daughter team based in North Devon, working with established businesses worldwide. With over 20 years of experience between us, we design WordPress websites that reflect the businesses they’re built for, and stay involved long after launch.
Kathy Rustell
Hi, I’m Kathy, a Website and SEO Strategist with over 20 years of experience, based in beautiful North Devon. I’m also a mum of three and a proud grandma to eight wonderful grandchildren who keep life busy, noisy, and full of joy!
I started my business after leaving the traditional 9–5, looking for more freedom, flexibility, and time with my family. What began as a leap of faith soon became a career I truly love, helping other business owners grow with websites that reflect who they are and what they do.
Since then, I’ve worked with clients in over 20 countries, combining creative design with practical strategy to build websites that look good, work hard, and attract the right people.
My focus is keeping the process simple and stress-free, no jargon, no overwhelm. Just thoughtful design, expert support, and a website you’re proud to share.
If your business has grown but your website hasn’t kept up, I’d love to help you rebrand, upgrade, and build something that works for where you’re going next.
“My job isn’t to give clients ten options to choose from. It’s to listen to what their business actually needs, and tell them clearly what to do next. That’s what 20 years buys you.” Kathy
Jennifer Rustell
I’m Jennifer, a digital branding specialist and mum of three lively boys. I lead on visual design, content, and the parts of digital marketing that keep your website doing its job long after launch.
I work alongside my mum, Kathy, as part of the BYBO Digital team. Together, we bring experience and modern thinking to every project, building websites and brands that fit the businesses they’re for.
With a background in branding and digital product creation, I love helping our clients bring their ideas to life and create a strong online presence they feel proud of.
My focus is making sure your brand is clear, consistent, and as strong online as it is everywhere else.
“A website is just one of the places your business shows up. My job is making sure all of those places, social, email, the site itself, are saying the same thing.” Jennifer
A few of our favourite things
CAN’T LIVE WITHOUT
Kathy – Living by the sea
Jennifer – My boys
FAVOURITE SHOW
Kathy – Sopranos
Jennifer – This is us
DREAM TRIP
Kathy – The Bahamas
Jennifer – The Maldives
PASSIONATE ABOUT
Kathy – Quality time
Jennifer – Travelling
GUILTY PLEASURE
Kathy – A Cosmopolitan
Jennifer – Espresso Martini
FAVOURITE MUSIC BAND
Kathy – Queen
Jennifer – Tems
BEACH VS MOUNTAINS
Kathy – Beach every time
Jennifer – Beach every time
COFFEE VS TEA
Kathy – Tea first thing
Jennifer – Coffee
Like what you’ve read?
The next step is a 45-minute discovery call. No pressure. No pitch. Just a useful conversation about your business, where you are now, and where you want to go.