How did BYBO Digital ensure Jane's new website truly reflected her business and attracted the right clients?

We started with Jane's clear vision to inspire women to sail, creating a simple, beautiful, and easy-to-navigate site. The design showcased stunning Ionian scenery and reflected her passion, making it easy for potential guests to learn and book. We also built it with SEO in mind to help new clients discover her.

What kind of support can I expect from BYBO Digital during the website design process?

You can expect professional, supportive service from start to finish, as highlighted by Jane's experience. Kathy (from BYBO Digital) is described as incredibly professional, efficient, positive, and provides numerous helpful suggestions throughout the entire process.

Website Design for Jane's Plain Sailing: A Case Study

Q: Beyond looking good, how did Jane's new website help her business attract more bookings?

The website was designed with clear calls to action and a straightforward booking process to make it easy for potential guests to learn more and book their trip. It was also built with SEO in mind, which helps new clients discover Jane's Plain Sailing and increases visibility.

New Website

Jane’s Plain Sailing – A Website to Inspire Women to Set Sail

Jane approached us with a clear vision to create a website that would inspire more women to experience the joy and freedom of sailing. Her business, Jane’s Plain Sailing, offers skippered sailing holidays in Greece, with a relaxed, supportive atmosphere that helps women build confidence on the water.

Jane needed a website that was simple, beautiful, and easy to navigate. It had to reflect her passion for sailing, showcase the stunning Ionian scenery, and make it easy for potential guests to learn more and book their trip.

We created a clean, modern site with clear calls to action, beautiful photography, and a layout that takes visitors on a journey, mirroring the experience Jane offers on board. The website includes itineraries, FAQs, testimonials, and a clear booking process, all built with SEO in mind to help new clients discover her.

The result is a fresh, professional website that captures the spirit of Jane’s trips, adventurous, calm, and welcoming.

About Jane’s Plain Sailing

Jane’s Plain Sailing was founded by Jane, a qualified skipper with a passion for helping women discover the joy of sailing. After years of solo sailing adventures and skippering trips around the Ionian, Jane saw how transformative life at sea could be, especially for women who’ve never stepped on a boat before.

Her trips are all about relaxed, supportive sailing holidays in Greece. No pressure, no racing, just a chance to build confidence, meet new people, and enjoy the freedom of the open water. Whether you’re brand new to sailing or want to brush up your skills, Jane offers a safe, inclusive space to learn and unwind.

It’s sailing, plain and simple. No jargon, just good vibes, beautiful views, and unforgettable memories.

You can view the website here and follow Jane’s adventures on Facebook here.

Janes Plain Sailing

What makes Kathy's website design service highly recommended?

“Kathy is incredibly professional and efficient, and working with her was an absolute pleasure. She provided numerous helpful suggestions throughout the entire process.

I especially appreciated her guidance when it came to choosing the right images; she really helped bring my vision for the website to life.

Nothing was too much trouble, and I always felt in safe hands. I’d highly recommend her to anyone looking for a beautiful, well-structured website.”