Pay attention to websites you’re drawn to, layouts, colours, fonts, navigation, images, and overall style. Save any sites that stand out to you. This helps us understand your preferences and the kind of direction you’d like your own website to take.

Is your website bold and confident? Calm and nurturing? Modern and minimal?
Pinning down how you want your site to feel is just as important as how it looks. This guides every design choice, from layout and imagery to colours, typography, and navigation.

Colour plays a huge role in how people perceive your brand. Start collecting palettes or tones you love. Don’t worry about getting it perfect, that’s our job! Just show us what feels like “you.”

Take note of logos you love. Are you drawn to modern minimal wordmarks? Elegant serif fonts? Playful icons? We’ll use this insight to shape a logo that feels unique to you while staying rooted in good design.

Your brand visuals will show up across your website, social media, marketing materials, and more. Think about where your business is headed so we can create a brand that grows with you.

While not essential right away, having on-brand photography (or at least knowing the style you want) can make a big difference. Images should feel aligned with your colours and brand personality, whether it’s polished, relaxed, creative or clean.