Getting Ready for Your New Brand Design
thinking about your business goals, the message you want to share, and the kind of look and feel that truly reflects who you are.
Branding For Business Owners
Your logo is a key part of your brand, it’s often the first thing people see and the symbol they’ll associate with your business. But a strong brand identity goes beyond the logo. Your images, colour palette, fonts, and overall visual style all work together to reflect your personality, communicate your values, and create a memorable first impression. When these elements are thoughtfully designed and consistently applied, they help build recognition, trust, and a brand that truly feels like you.
Photography
High-quality photography and carefully chosen images play a powerful role in your branding. They instantly communicate your personality, build trust with your audience, and help create a consistent, polished look across your website and social media.
Branding and Design
Thoughtful branding and design go beyond just looking good, they tell your story, reflect your values, and help you attract the right clients by creating a memorable, meaningful, and strategically aligned first impression that truly lasts and builds connection.
Marketing
Effective marketing goes beyond simply promoting your services; it clearly communicates your message and builds trust and connection. Positioning your brand in front of the right people will grow your visibility, attract aligned clients, and create long-term success.
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Getting Ready for Your New Brand Design
Creating a brand that truly reflects your business starts with a little preparation. Here are some simple ways you can get ready before we dive into the design process:
Start Noticing What You Like
Pay attention to branding you’re drawn to, logos, colours, fonts, websites, packaging, even Instagram feeds. Save anything that stands out. This helps us understand your taste and the kind of visual direction you’re leaning towards.
Think About Your Brand Personality
Is your brand bold and confident? Calm and nurturing? Modern and minimal? Pinning down how you want your business to feel is just as important as how it looks. It guides every design choice, from colours to typography.
Research Colour Palettes That Resonate
Colour plays a huge role in how people perceive your brand. Start collecting palettes or tones you love. Don’t worry about getting it perfect, that’s our job! Just show us what feels like “you.”
Logo Style Inspiration
Take note of logos you love. Are you drawn to modern minimal wordmarks? Elegant serif fonts? Playful icons? We’ll use this insight to shape a logo that feels unique to you while staying rooted in good design.
Think Long-Term Use
Your brand visuals will show up across your website, social media, marketing materials, and more. Think about where your business is headed so we can create a brand that grows with you.
One Note on Photography
While not essential right away, having on-brand photography (or at least knowing the style you want) can make a big difference. Images should feel aligned with your colours and brand personality, whether it’s polished, relaxed, creative or clean.
Logo Style Inspiration
Take note of logos you love. Are you drawn to modern minimal wordmarks? Elegant serif fonts? Playful icons? We’ll use this insight to shape a logo that feels unique to you while staying rooted in good design.
Think Long-Term Use
Your brand visuals will show up across your website, social media, marketing materials, and more. Think about where your business is headed so we can create a brand that grows with you.
One Note on Photography
While not essential right away, having on-brand photography (or at least knowing the style you want) can make a big difference. Images should feel aligned with your colours and brand personality, whether it’s polished, relaxed, creative or clean.
“Marketing is the process of getting people to think about your product, want your product, and buy your product.”
– PHILIP KOTLER –
Branding Design
TIMELINE: ABOUT 2-3 WEEKS
Your logo is a key part of your brand, it’s often the first thing people see and the symbol they’ll associate with your business. However, a strong brand identity goes beyond the logo. Your colour palette, fonts, and overall visual style all work together to reflect your personality, communicate your values, and create a memorable first impression
What you can expect
Bespoke logo suite (3 variations)
4 Logo file formats (png + pdf + svg + ai).
Mood board
Primary logo
Logo mark
Colour palette
Font selection
Brand style guide
The Latest Projects
CLIENT KIND WORDS
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Are You Ready To
TELL YOUR STORY?
Ready to bring your brand and website to life? Book a call and let’s chat through your ideas, where your business is headed, and how we can support you in creating something that feels aligned, professional, and totally you. It’s a chance to explore your project, ask questions, and see if we’re the right fit to work together.
