Struggling to know what to write?
Knowing your business inside out is one thing. Knowing how to turn that into clear, engaging website copy is another; and it’s the single biggest thing that holds people back from getting their new website live.
Our Website Discovery & Copywriting Service takes that off your plate entirely. One conversation, and we do the rest.
The problem
You know your business better than anyone. But sitting down to write about it, in a way that actually reads well, sounds like you, and works hard for your business, is a completely different skill.
Most business owners either spend hours staring at a blank page, or end up with copy that sounds like everyone else’s. Neither gets your website live any faster.
So we changed how we do it. Instead of asking you to write anything, we talk to you.
That is changing. Today, tools like Google AI Overviews, ChatGPT, Perplexity, and Microsoft Copilot read through thousands of web pages and then write a direct answer for the person searching. No list. No clicking. Just one response, with a small number of sources named and linked.
Answer Engine Optimisation (AEO) is about making sure your website is one of those named sources. It is the practice of structuring your content so that when AI writes an answer in your industry, it trusts your website enough to use it.
Think of it this way: SEO gets your website onto the shortlist. AEO gets your website into the answer.
How it works
A conversation, not a questionnaire
We have a call
A relaxed, recorded conversation, usually 60 to 90 minutes depending on how many pages we’re covering, where we ask the right questions to understand your business, your ideal clients, what makes you different, and what you want each page of your website to do. You don’t need to prepare a script. You just need to talk about your business the way you would to someone who asked.
We transcribe it
Your conversation becomes a full transcript, the raw material for your website content, in your own words and language, not ours.
We draft your content
Page by page, we turn that transcript into first-draft website copy, written the way you actually talk about your business, not generic template language.
You review and refine
You’ll get a clear first draft for every page. From there, it’s a conversation, not a rewrite from scratch.
Why a conversation works better than a questionnaire
Most people find it far easier to talk about their business out loud than to write about it. A conversation pulls out the natural language, the real turning points, the actual reasons clients choose you, the things you’d never think to write down but say without hesitation when someone asks the right question.
That’s the material that makes a website sound like you, instead of like every other business in your industry.
A bonus: content that works for AI search too
Clear, well-structured content that genuinely explains what you do and who you help isn’t just easier for your visitors to read. It’s exactly what AI tools like ChatGPT and Google AI look for when deciding which businesses to recommend.
If you’re also using our AI Search Optimisation service, content built through this process gives it far more to work with, so this isn’t just about getting your website written. It’s a genuine head start on being found by AI too.
What’s included
- A recorded, guided conversation covering your business, your ideal clients, your services, what makes you different, and your goals for each page
- A full transcript of your call
- First-draft website copy for every page you need, written in your voice
- A short prep sheet sent before your call, so you know what to have on hand, no need to prepare answers in advance
- One round of review and refinement built in
Who this is for
This is a paid add-on available with any new website build, whether you’ve chosen Foundation, Momentum, or Signature. It’s also available as a standalone service if you already have a website but need the words to go with a refresh.
Pricing
£95 per page (up to 500 words per page), added on top of your website package.
For example, a typical 5-page website would add £475 to your project. We’ll confirm the exact page count and cost as part of your proposal.
A few questions buyers usually ask
Do I need to prepare anything before the call?
No scripts, no pre-written answers. We’ll send you a short prep sheet beforehand with practical things to have to hand, but the conversation itself is designed to flow naturally.
How long does the call take?
Usually 60 to 90 minutes, depending on how many pages your website needs, more pages means more ground to cover.
What if I already have a website?
We’ll ask what you’d like to keep from your current site and what you’d rather move away from, so nothing good gets lost in the rewrite.
Will the copy sound like me, or like a template?
Like you. Because the content comes directly from your own words on the call, not a generic framework, it reads the way you actually talk about your business.
What happens after I get my first draft?
You review it, tell us what’s spot on and what needs adjusting, and we refine from there. One round of review is built in.