Is AI Search Ignoring Your Website?
%
of searches end without a click
weekly ChatGPT users
higher conversion from AI search
Understanding AEO
What Is Answer Engine Optimisation?
When someone searches for a product, a service, or an answer to a question, they used to scroll through a list of website links and choose one to click on. That is how search has worked for over twenty years, and traditional SEO is what helps your website appear in that list.
That is changing. Today, tools like Google AI Overviews, ChatGPT, Perplexity, and Microsoft Copilot read through thousands of web pages and then write a direct answer for the person searching. No list. No clicking. Just one response, with a small number of sources named and linked.
Answer Engine Optimisation (AEO) is about making sure your website is one of those named sources. It is the practice of structuring your content so that when AI writes an answer in your industry, it trusts your website enough to use it.
Think of it this way: SEO gets your website onto the shortlist. AEO gets your website into the answer.
An important note
AEO Does Not Replace SEO
This is important. AEO is not a replacement for the SEO work you have already done. Traditional SEO remains vital. It is the foundation that everything else builds on. Without strong SEO, your website will not have the authority, the content, or the technical health that AI platforms look for when deciding which sources to trust.
What AEO does is add a layer on top of that foundation. It takes the content and credibility you have already built through SEO and makes sure it is structured in a way that AI can read, understand, and confidently cite. The two work together. Neither replaces the other.
This service is designed for websites with good SEO foundations already in place.
Answer Engine Optimisation (AEO) focuses on helping your business become more visible in AI-powered search platforms such as ChatGPT, Google AI and Gemini. It does not include a full SEO optimisation of your website.
If your website also needs traditional SEO improvements, we’re happy to help with that too. We can recommend the right combination of SEO and AEO to give you the best results. Book a quick chat here.
Why now
Why Are We Offering This Now?
AEO has been a growing topic in digital marketing for the past couple of years. But for much of that time, it was moving too quickly for us to give reliable, lasting advice on. AI platforms were changing how they sourced information. Google was experimenting with different formats. Best practices were being rewritten every few months.
We do not recommend strategies to our clients until we are confident they are proven, stable, and genuinely useful. That is not how every agency works, but it is how we work.
What has changed is that the picture has now settled. The fundamentals of AEO are established. The data backs them up. And the businesses that act now will have a meaningful advantage over those that wait another year.
How It Works
This is a done-for-you service. You do not need to learn anything technical, implement any changes yourself, or worry about getting it wrong. We handle everything.
You choose your tier and pay
Pick the tier that matches the number of pages you want optimised. Payment is taken upfront so we can get started straight away.
You tell us which pages to work on
Once payment is received, we send you a simple form to confirm which pages you would like us to focus on. If you are not sure which ones to choose, we are happy to recommend the best starting point based on your website.
We audit and implement
We carry out a full AEO audit of your chosen pages, then implement the changes directly on your website. This includes updating your opening text so that each page leads with a clear answer, adding FAQ sections, implementing schema markup, and reviewing your robots.txt file. Where we recommend changes to your page headings, we will send those to you for approval before making them live.
You receive your completion report
Once the work is finished, we send you a clear written report detailing exactly what was changed on each page and why. This is your record of the work and your reference for any future content you create.
AEO FOR YOU
What Every Tier Includes
Whatever level you choose, every AEO service includes:
A page-by-page AEO audit covering content structure, answer clarity, FAQ opportunities, schema markup, and E-E-A-T signals
Full implementation of all recommended changes, carried out directly on your website
FAQ sections added to relevant pages, built around the questions your ideal clients are actually asking
FAQ Page and Article JSON-LD schema markup added and validated
A review of your robots.txt file to make sure legitimate AI crawlers are not being blocked
A written completion report detailing every change made and why
AEO PRICING FOR YOU
Choose the Right Level for Your Business
Please note: AEO is designed for websites that already have a solid SEO foundation. If your website also needs SEO work, we offer combined SEO & AEO packages tailored to your business.
Book a quick chat and we’ll recommend the best approach.
Whatever level you choose, every AEO service includes:
Silver
5 pages- Ideal for getting started with your most important pages
- AEO audit of 5 pages
- Full implementation of all changes
- Schema markup added and validated
- Robots.txt review and fix
- Completion report detailing all changes
Gold ★ Most Popular
8 pages- A thorough overhaul of your core service and content pages.
- AEO audit of 8 pages
- Full implementation of all changes
- Schema markup added and validated
- Robots.txt review and fix
- Completion report detailing all changes
Platinum
12 pages- Our most comprehensive option, covering your full online presence
- AEO audit of 12 pages
- Full implementation of all changes
- Schema markup added and validated
- Robots.txt review and fix
- Completion report detailing all changes
Not on WordPress?
Our AEO pricing above is for WordPress websites, which is where we do our best work. If your site is built on a different platform such as Squarespace, Wix, Shopify, or anything else, we can still help. Book a quick 20-minute call and we will talk through what is involved and give you a clear quote.
Payment is taken upfront via secure payment link. Once payment is received, we will be in touch to confirm your chosen pages and get started.
Ready to Be Found by AI Search?
If you are not sure which tier is right for you, book a free 20-minute call and we will talk through your site and recommend the best starting point.
How Long Will It Take?
Silver (5 pages): typically completed within 5 working days
Gold (8 pages): typically completed within 8 working days
Platinum (12 pages): typically completed within 12 working days
Timelines start from the date you complete the onboarding form, not from the date of payment.
OUR AUDIT
What We Audit and Implement on Every Page
Our AEO service covers five key areas. Here is what each one means in plain English.
Content structure
AI platforms favour content that gets to the point fast. The most important answer on any page should appear within the opening section of text, ideally the first 50 words. We update your opening text on each page so that it leads with a clear, direct answer to the question your visitors are asking. We also review your page headings and suggest alternatives phrased as questions where appropriate, which we send to you for approval before making live.
What has changed is that the picture has now settled. The fundamentals of AEO are established. The data backs them up. And the businesses that act now will have a meaningful advantage over those that wait another year.
FAQ sections
We identify the questions your ideal clients are asking at every stage of their decision, then build clear question-and-answer sections directly into your pages. Each FAQ entry becomes a potential source that AI platforms can pick up and cite.
Schema markup
Schema markup is a small piece of code that helps search engines and AI platforms understand what your page is about. Think of it as a label on the outside of the box, telling AI exactly what is inside. We add the right schema to each page and validate it to make sure it is working correctly.
E-E-A-T signals
AI platforms do not just read your content. They assess whether your business can actually be trusted before they decide to cite you. They look for four things:
Experience
Does your content show that you have actually done this, not just read about it? Real examples, case studies, and specific outcomes all count.
Expertise
Does your website make it clear who you are, what you specialise in, and why you are qualified to talk about it? A strong about page, clear author information, and content that goes beyond the surface all help.
Authoritativeness
How does your business appear across the wider web? We check whether you are listed in relevant directories, mentioned on industry websites, featured in press or publications, and visible on review platforms. AI looks for this kind of external validation when deciding whether to trust and cite a source.
Trustworthiness
Is your website secure? Is your contact information easy to find? Do you have genuine client reviews? Are your privacy and terms pages in order? These details matter more than most business owners realise.
We review all four of these areas across your chosen pages. Where improvements can be made directly on your website, we implement them. Where they require action outside your site (such as building directory listings or gathering reviews), we include clear recommendations in your completion report.
Robots.txt review
This tells search engines and AI crawlers which pages they are allowed to look at. A misconfigured file can accidentally block legitimate AI platforms, including GoogleBot and OpenAI’s GPTBot, from reading your content at all.
We check your existing robots.txt file, identify any settings that could be preventing good AI crawlers from accessing your site, and fix anything that needs attention.
Why Right for you
Is This Right for Your Business?
Our AEO service works best for established businesses with an existing website that already has SEO and content in place. It is particularly well suited if:
- You want your website to be visible in AI search results, not just traditional Google rankings
- You have pages that are not generating the enquiries they should
- You are already investing in SEO and want to stay ahead of where search is heading
- You do not have the time or technical knowledge to make these changes yourself
- You want the work done properly by specialists, without having to manage the process
CLIENT KIND WORDS
A few questions buyers usually ask
What is AEO and why does it matter?
Answer Engine Optimisation is the practice of structuring your website content so that AI platforms such as ChatGPT, Google AI Overviews, Perplexity, and Microsoft Copilot cite your business as a trusted source. As more searches end without a click, being cited in an AI answer is becoming just as valuable as a page one Google ranking.
Do I need to do anything technical myself?
No. This is a completely done-for-you service. We handle the audit, the implementation, and the reporting. You do not need any technical knowledge. All we need from you is access to your website and a quick conversation about which pages to prioritise.
How do you decide which pages to work on?
We ask you to choose the pages that matter most to your business, typically your homepage, core service pages, and your strongest blog content. If you are not sure, we will advise you based on your site and your goals.
Will this work with my existing website?
Yes. Our AEO service works with any website platform. Whether your site is built on WordPress, Squarespace, Wix, or anything else, we will implement the changes directly.
How long does the work take?
This depends on the number of pages in your chosen tier. We will give you a clear timeline once we have confirmed your pages.
Do I still need SEO if I have AEO?
Yes. AEO does not replace traditional SEO. SEO remains the foundation. AEO adds a layer on top, making sure your existing content and authority are structured in a way that AI platforms can read, trust, and cite. The two work together, and neither replaces the other. We also offer a full SEO service if you would like to address both.
What about GEO? Is that different from AEO?
You may have seen the term GEO (Generative Engine Optimisation) used alongside AEO. In practice, they describe the same work. The marketing industry has not settled on a single name yet, but the techniques are identical: structuring your content so that AI platforms can read it, trust it, and cite it. We use AEO because it is clearer and more intuitive. Whatever you call it, the work we do covers all of it.
Need a Follow-Up?
After the work is complete, some clients find it useful to book a follow-up session to review how things are performing, ask questions, or discuss optimising additional pages.
Follow-up sessions are a 45-minute Zoom call, available to all AEO clients at £97. You can book one at any point after your project is complete.