Getting Ready for Your New Website

A well-designed website isn’t just about looking good, it’s about clearly communicating who you are, what you offer, and how people can work with you.

Web Design For Business Owners

Your website is often the first place potential clients interact with your business, so it needs to make a great impression. But more than that, it should be clear, strategic, and designed to work hard for you behind the scenes.

We create beautiful, mobile-friendly websites that not only look good but are built with the purpose of showcasing your services, connecting with your audience, and converting visitors into loyal clients. Whether you’re starting fresh or upgrading an outdated site, we’re here to help you create a website that feels like you and supports your next stage of growth.

Branding services

Content

Branding is more than just a logo; it’s the full picture of how your business is seen and remembered. You need a cohesive visual identity that includes your logo, colour palette, fonts, content, and professional images, all working together to tell your story and reflect the heart of your business. The result? A brand that feels aligned, looks polished, and connects with the right people.

Jon Bradley Photography Website

Web Design

Your website should be a natural extension of your brand, beautiful, functional, and built with purpose. We design clean, user-friendly websites that reflect your unique style, guide visitors with ease, and are strategically crafted to turn interest into action. From layout to functionality, every detail is designed to support your goals and help your business grow online.

on page seo

SEO

There’s no point in having a stunning website if no one can find it. That’s where SEO comes in. We optimise your site from the ground up. using targeted keywords, smart structure, and clear content that speaks your audience’s language. With a focus on both visibility and performance, we’ll help your site rank higher, attract the right visitors, and support long-term growth, without the jargon.

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Getting Ready for Your New Website

A well-designed website isn’t just about looking good, it’s about clearly communicating who you are, what you offer, and how people can work with you. Here’s how you can start preparing before we begin the design process:

Web Design for Business Owners:

Review Your Current Website (If You Have One)

Take a moment to look at what’s working and what’s not. Are there pages you never use? Is anything missing? Make a note of what you like, what feels outdated, and what you’d love to change.

Web Design for Business Owners:

Gather Website Inspiration

Start saving websites you love—even if they’re from a different industry. Pay attention to the layout, style, colours, and how easy they are to navigate. This helps us understand your vision and what you’re drawn to.

Web Design for Business Owners:

Know Your Goals

Think about what you want your website to do. Do you want more enquiries? More bookings? To showcase your services clearly? Knowing your main goals helps us design with purpose and impact.

Web Design for Business Owners:

Make a Rough Page List

Even a simple list of what you think you’ll need—like Home, About, Services, Contact, Blog, etc.—can help us plan your site structure. Don’t worry if you’re unsure; we’ll guide you through it.

Web Design for Business Owners:

Get Your Words Together

If you already have copy written, that’s great. If not, start jotting down ideas about what you want to say—your story, what you offer, who you help, and why. We can help shape and polish it during the process.

Web Design for Business Owners:

Think About Functionality

Do you need a blog, booking system, online shop, client portal or something else? Make a list of features you know you’ll need (or think you might), so we can plan for them from the start.

Web Design for Business Owners:

Have Your Branding Handy

If you already have a logo, brand colours, or fonts, keep those ready. If not, we can help you create a cohesive look that carries through from your branding into your website.

Web Design for Business Owners:

Get Your Words Together

If you already have copy written, that’s great. If not, start jotting down ideas about what you want to say—your story, what you offer, who you help, and why. We can help shape and polish it during the process.

Web Design for Business Owners:

Think About Functionality

Do you need a blog, booking system, online shop, client portal or something else? Make a list of features you know you’ll need (or think you might), so we can plan for them from the start.

Web Design for Business Owners:

Have Your Branding Handy

If you already have a logo, brand colours, or fonts, keep those ready. If not, we can help you create a cohesive look that carries through from your branding into your website.

“Design is not just what it looks like and feels like. Design is how it works.”

– STEVE JOBS-

Custom Web Design

TIMELINE: ABOUT 3-4 WEEKS

Your website is often the first place potential clients interact with your business, so it needs to make a great impression. But more than that, it should be clear, strategic, and designed to work hard for you behind the scenes.

What you can expect

 

  • Custom-designed, mobile-friendly website tailored to your brand

  • Strategic layout and user-friendly navigation

  • Branded colours, fonts, and visuals to ensure consistency

  • On-page SEO setup to help your site get found

  • Contact forms and call-to-action buttons

  • Integration with your email marketing or booking systems

  • Blog setup (if needed)

  • Ecommerce, Membership area (if needed)
  • Image optimisation and fast-loading pages

  • Basic accessibility and responsive design across devices

  • Website training so you can confidently make updates

  • Launch support to make sure everything runs smoothly

CLIENTS KIND WORDS

Web Design for Business Owners:

“After much searching for the right designer, we were thrilled to find Kathy. ”

When exploring our options together, she demonstrated that she was very flexible and willing to work with our needs. She kindly made the changes we requested and offered great ideas for achieving the results we were seeking and made the whole process painless and actually enjoyable! If you’re someone who doesn’t want to be put into the standard design formula but really wants to be sure you can collaborate with someone who feels more like a “partner” – Kathy is your designer! Thank you, Kathy!

FARRAH ROSE 

Web Design for Business Owners:

“Kathy offers amazing service. She is professional yet approachable.”

“Thanks to Kathy, our new logo and website were redesigned, and it was so desperately needed! She quickly grasped what we were trying to achieve and provided an easy-to-understand brand board and proposal about what she could do to help us. Not only did she make our logo and website polished and easy to navigate, but we also knew exactly what she wanted from us. As a result, our brand and website are now more user-friendly and clearly reflect our values. Thank you!“

Karen Evans – DeVA Charity

Web Design for Business Owners:

“The best Designer that we have ever worked with. ”

Attention to detail is fantastic, and the help and advice that we received have been invaluable. If you need help with a new website or your current one, contact Kathy. You will not be disappointed. Thanks to all of us at Surfside for all your help.

GARY MALLINDER , BUSINESS OWNER

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Our Website Design Process

BYBO website process
  • Discovery call to explore your needs and vision
  • Personalised website proposal is sent
  • Choose to pay a deposit or set up a flexible payment plan
  • Once confirmed, we book you into our schedule
  • A preliminary date is set for receiving your content
BYBO website process
  • A content planning call is offered to help you get organised
  • Some clients work with a copywriter, photographer or branding expert  many gather content themselves
  • Once ready, content is sent via WeTransfer or One Drive
Website Design Process
  • The build begins on the agreed date only once all content is received
  • Week 1: Behind-the-scenes tech setup
  • Week 2: Content is added
Website Design Process
  • You finally get to click around your new site! to review your site
  • You’re encouraged to give prompt feedback so we can keep things moving
  • Feedback is submitted in a single email so we can work through it methodically
Website Design Process
  • Final tweaks are made based on your feedback
  • Mobile responsiveness is checked and adjusted
  • Final payment is made (if applicable)
  • The site goes live!
  • You’ll receive login details and a training video so you can confidently manage your website

Custom Build Website Timeline

Custom Build Website Timeline

Before we start the design for your website:

  • Branding: JPEG & PNG logos, custom fonts, HEX codes, and brand guidelines (if available)
  • Copy: One continuous document (Word or Google Doc)
  • Images: High-quality, clearly labelled, send images as large as possible as we can resize

Some clients work with professionals like a copywriter or photographer but many gather their own content. We’re happy to support you either way.

Custom Build Website Timeline

We set the technical foundations for your site:

 

  • Install WordPress, themes, and essential plugins
  • Configure site settings (reading, writing, general)
  • Ensure the hosting environment is properly set up
  • Add any required custom scripts (e.g. unfiltered uploads for fonts)
Custom Build Website Timeline

We begin designing and building your site:

 

  • Full visual design implementation
  • Content added
  • Custom coding (if needed)
  • Integration with payment systems and external tools
  • Set up headers, footers, and navigation
  • Apply SEO-friendly formatting and structure
  • Weekly video updates shared for feedback
Custom Build Website Timeline

You finally get to click around your new site!

 

  • This is your first hands-on experience with the site
  • Expect to have feedback we welcome it
  • Please send all changes in one email so we can address them efficiently
  • Zoom call available if needed for clarity
Custom Build Website Timeline

The final step it’s go-live time! Your website is ready to launch.

 

  • Final round of changes implemented
  • Mobile responsiveness and device checks completed
  • Hosting confirmed and prepared
  • Go-live date is agreed
  • Final payment is made (if applicable)

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What Affects the Cost of Your Website & Brand Package?

We keep our pricing transparent, but no two projects are the same. Here’s what drives the cost up or down:

Things That Increase Investment:

Advanced Features
E-commerce shops, booking systems, memberships, or gated content require extra development time and testing.

Custom Branding
A full visual identity (logos, brand guidelines, colour palettes) adds design time vs using existing brand assets.

Content Creation
Need help writing your website copy or sourcing images? That adds scope, but ensures everything aligns with your brand voice.

Speed of Delivery
Tight deadlines may require rush work from our team, which can add to the cost.

How to Keep It Simple & Cost-Effective

  • Use your existing logo and brand materials.
  • Stick with a Standard package focused on key pages (Home, About, Services, Contact).
  • Provide your own copy and images.
  • Choose standard timelines for launch rather than accelerated delivery.

Is It Really Worth It?

We get it, investing in your website and brand is a big decision. That’s why we believe it’s important to ask: “Will this actually help me grow my business?”

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For most of our clients, the answer is yes, because your website is more than just an online brochure. It’s:

  • A first impression that sets you apart
  • A lead generator that brings the right people to you
  • A time-saver, because it answers questions for your clients before they even pick up the phone
  • A sales tool that works while you sleep

When it might not be worth It, our packages may not be the right fit if:

  • You’re not ready to invest time in giving us feedback
  • You prefer a DIY solution or want something ultra-basic (in that case, a template builder might be better)
  • You don’t yet have clarity on your service offerings or target audience
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When it’s 100% worth it, our packages are a smart investment if:

  • You’re serious about looking professional and building trust online
  • You’re ready to scale up your business and need a website that supports that growth
  • You want a team who will guide you through the process step by step

“Our pricing is designed to reflect the real time, strategy and care that goes into every project.

We’ve carefully structured our packages to balance agency-level expertise with small business accessibility, so you get the best of both worlds: professional results, without overstretching your budget.”