FREE website planning template

If you know you’re in need of a website but have no idea where to start, look no further than my website planning template.

Would you try to build a house without planning it?

Of course not.

So why would you build a website without laying down the framework first?

Benjamin Franklin said: “If you fail to plan, you are planning to fail!”

It sounds simple, but so many people dive in headfirst without any real idea of what they want their site to look and feel like.

This guide will explain exactly why you need a website planning template, and how to get your hands on mine for FREE.

What is a website planning template?

Good question.

Quite simply, it does what it says on the tin.

It provides you with the framework to start planning your website.

These days there are countless resources out there to help you build your own site, but hardly any that encourage you to spend time planning it first.

I wanted to change that, which is why I designed my FREE Website Planning Workbook to help you.

Why should I plan my website?

Where do we start…

Personally, I think you can get yourself in more of a muddle if you begin building a website without a plan.

It’s like stabbing in the dark and hoping for the best, and here’s why.

Planning your website can save you money in the long run.

If you have a clear idea of what you want your site to look like, you can easily communicate this with your website designer (if you’re using one) in the first instance to avoid having to make changes further down the line and incurring further costs.

Most website designers will quote upfront for their services and this will include a certain amount of time spent on amends.

For within reason, they will be expecting the website to evolve as it is built; however, if you haven’t got a clear vision of your site in mind and start requesting extensive changes, there may be additional charges.

As well as saving money, you’ll be saving time, which is the most valuable thing you have.

Think of your website plan like a Satnav in a car – if you try making a journey without one, you’ll end up spending a lot more time when you get lost!

You’ll get better results if you have a clear plan for your website too.

Instead of thinking purely about aesthetics, properly planning your website and thinking about functionality means you’ll get the website you need, not just one that looks pretty.

Layout what you want from every element of your site and you’ll get better results, rather than leaving it up to chance.

Your business will benefit from a properly planned website, meaning you’ll make more money.

Ultimately, your website needs to be meeting business objectives, be that an increase in sales or bookings, which in turn makes you more money.

There’s really no better reason to plan your website than that, is there?

What does planning a website involve?

First up, WHY do you need a website?

What purpose is it serving?

How will it benefit your business?

It’s easy to set generic goals here, but you need to get quite specific from the outset, which will help guide the direction of your site.

At all stages during your planning, keep coming back to your ‘why’.

Next, you need to work out your niche, and who your ideal customer is.

Then comes thinking about the kind of website your business needs to be successful.

Finally, you need to research how you want your website to look by finding websites you already like and emulating them.

This is, of course, a very condensed outline of a much more involved process.

Where do I get my hands on your website planning template?

If you’d like to start planning your website, look no further than my Website Planning Workbook.

It’s a FREE PDF download designed to get you thinking about your website roadmap.

Once you’ve accessed it you’ll see there are various sections to complete to start laying down the framework for your new site.

The book works best in conjunction with my Website Planning Toolkit, the details of which will become available to you once you’ve downloaded the PDF.

Okay, I’ve planned my website – what next?

Well done!

By planning your website you’ve given yourself the best chance for success.

Next, you need to decide if you’re happy building your website yourself, or whether you’d like to save yourself the stress and hand it over to a website designer.

If you’ve purchased my Website Planning Toolkit then please go ahead and book your FREE strategy call with me using the link provided, and we can discuss your options.

If not, please do drop me an email at and we can have an initial chat.

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