Solopreneur To Scaling – The Web Design Overhaul Process That Took Rachael From £5k to £250k In 12 Months


As a Female Solopreneur have you outgrown your current website like Rachael had and need a Web Design Overhaul to grow your business but, you are just too busy to do it yourself?

You’re not alone, Rachael was juggling a busy life with 4 children and running her own business and the thought of building her own website again was just too overwhelming.

If you can resonate with Rachael then l can help so book a call here.

What Clients Say 

Kathy’s no-nonsense professional approach to SEO has significantly enhanced my business. Kathy did all the SEO, and am No.1 on Google in my area. I have seen a direct and sustained uplift in bookings as well.

Alison Savory, PhD

Alison Savory, PhD

Kathy came in and transformed our site into a professional one and we are getting 4 times as much business from the new one. We would highly recommend her and will be using her again!

Alison Savory, PhD

Heidi-Marie Fendry

After much searching for the right designer, we were thrilled to find Kathy. She was resourceful and creative and did it all – soup to nuts. We have had 10 X as many new enquiries since the launch.

Alison Savory, PhD

Cindy Elwell

Rachael’s Mini Case Study

I began by listening and understanding what made Rachael’s coaching business unique and what she needed to achieve from her website, and then I planned the steps needed to get the maximum impact her business deserved.

It was not just the creative design aimed at attracting her ideal clients that was important, but her website needed to be quick, responsive, and compliant.

I built a website that showcased Rachael’s work and made it easy for potential clients to work with her. I also optimised it for Google and within 12 months her business went from £5K to £250K.

A website was fundamental to Rachael’s success, not just an added extra. It was her online shop window not only giving information but building trust and rapport with her potential clients before she had even met them. Make Your Website Do The Hard Work Like Rachael Does.

My name is Kathy Rustell and over the last 18+ years as a Website Designer & SEO Coach, I’m proud to say I have: 

1: Grown my company internationally, and now have clients in over 22 different countries/states worldwide.

2: Coached hundreds of female solopreneurs how to rank their websites on page 1 of Google.

3: Helped lots and lots of female solopreneurs go from £1k per month to £10k many times over.


I found Kathy to be a breath of fresh air. She understood exactly what I wanted to create. She is friendly, approachable and provides a professional service. Highly recommend her. Paula


Paula Fenegan

Nutrition/Wellbeing Coach

To say that I’m delighted to have found Kathy is a massive understatement! Her knowledge in website design/build is incredible. She’s so easy to work with & explains everything in an easy to digest way. Rachel


Rachel Bradley

Social Media & Comms Specialist


Joanna Hughes

Joanna Hughes Solicitor Apprenticeships

Kathy is highly responsive and patient with newcomers to building websites. I also appreciated her flexibility as well as her creativity. Plus I love her ‘teach-in’ videos. I highly recommend Kathy! Joanna


Toni Kent

Professional Speaker

Kathy is down to earth, professional, knowledgeable, and thoughtful. Kathy gets the brief and rapidly translates that into a pin sharp website, exactly what you want. Love her’explainer-videos’too. Toni

 If you can dream it, I can build it, so start dreaming BIG.

Prior to our call, please feel free to jot down any creative ideas or questions that you may have regarding design, content, or functionality so we can align our thoughts, ideas, and strategies for your new website. 

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