Good web design can transform a company, draw in customers, and increase sales, but many people don’t realise how complex the process is. There are principles designers must follow to ensure the site flows, is visually appealing, and provides an exceptional user experience. In fact, studies show that users generally stay on a site for only ten to twenty seconds before deciding whether or not it is appealing and can meet their needs. That means your site must grab their attention, demonstrate value, and meet their needs in seconds! Now that’s a tall order. To accomplish this, designers incorporate proven principles into their sites that ensure a responsive and user-friendly experience that helps businesses succeed.
Define The Purpose
To ensure your site meets the user’s needs, designers begin by defining its purpose and building from there. To do this, they look at your products or services and determine how you meet your customer’s needs; from there, they follow four core deliverables:
- Describe your businesses expertise
- Build your reputation
- Generate new leads
- Encourage sales and follow-up business
If your site is cluttered and chaotic, customers will run the other way. Web designers understand the power of minimalism, incorporating it through different avenues, including:
Imagery – Imagery is a powerful tool on your site, pulling customers in and embodying your brand. Designers will use high-quality, professional images that evoke emotion and capture your company’s spirit.
Colour – Colour is an excellent way to grab users’ attention, invoke an emotional response, and influence their behaviour. Most designers limit the number of colours to no more than four complimentary shades to create a feeling of well-being, excitement, and happiness among customers.
Typography – Typography or font acts as a visual interpretation for your company and should be limited to three or fewer per site. Remember the cleaner and easier the font is a lot better for the end user.
Site navigation is vital as it can create a positive or negative experience for customers. If users can’t find their way around quickly and easily, they will leave your site and never return! After all, there’s nothing more frustrating than a site that makes no sense and makes it impossible to find what you’re looking for.
Arranging elements through their order of importance guides users throughout the site and ensures a sensible and enjoyable experience. This process is accomplished through imagery, style, size, texture, colour, contrast, whitespace, and topography and, when done correctly, creates an incredible user experience.
The vast majority of users browse sites on their phones, so ensuring yours is mobile-friendly is vital to ensuring user satisfaction.
If your site takes more than two seconds to load, you’re going to lose at least half of your potential customer base. By ensuring all image sizes are optimized, web designers ensure the site is responsive and lightning fast.
If you’re ready to discover the power of web design for your business, turn to Build Your Business Online. At BYBO, we build responsive, easy-to-navigate sites that provide an exceptional user experience and help you maximise your conversion rates. We work hand in hand with you to create the ideal website that promotes the heart of your business, helping ensure your success. Don’t trust your site design to just anyone; let us show you the difference a high-quality website can make for you!