Search Engine Optimisation – Get Optimised – Get Found
You might have the swankiest-looking website in the world but if no one can find it then it won’t be an asset to your business. Search Engine Optimisation (SEO) is the practice of optimising your website so that it ranks in a high position in search engines.
Search engines like Google change their algorithms all the time. Unless you pay continually for advertising, the only way to boost your ranking in organic search is for your website to have robust SEO in place.
Search engines do crawl your website, Index your pages then Rank your website
When building a website, you need to inform search engines what you would like each page to rank for, so when it crawls the page it can index it correctly and then rank it for your particular keyword.
Search Engine Optimisation is nothing more than this five-step process:
- Target a keyword that your website is capable of ranking for
- Create a well-optimised piece of content using the target keyword
- Acquire relevant, authoritative backlinks
- Drive social shares for the piece of content
- Make sure that your website is easy to navigate and a pleasant experience for users.
How do I know which keywords to use?
Keyword research is the most important thing you can do to help your website become successful. It remains the foundation of any solid SEO strategy, as Google and its users need it to understand the topic of your content.
Keywords are not just a point to consider; they are the key to unlocking a higher position in search engine results. By strategically incorporating these keywords into your web pages, you can significantly boost your website’s visibility.
Once you have found your focus keyword, you need to weave this into your content. But you don’t need to do this often – twice should be fine. If you add it too many times the benefits start to decrease; you also run the risk of being penalised by Google.
There are five main ways that people use search engines (known as searcher intent):
- Unaware
- Problem aware
- Solution aware
- Product aware
- Most aware – ready to buy
How we can help you
Our packages involve us going through your site with a fine-tooth comb and examining how to improve its SEO. This includes assessing content quality, analysing user experience, checking the site’s speed and responsiveness, and examining internal links and backlinks.
Once we have reviewed your site, we will deliver a suite of SEO solutions to help drive your website to the top of search engine rankings.
Setting up on-page SEO depends on how many pages and images you need to be optimised.
Bad link removal service
Low-quality backlinks lead to Google penalisation. Any site with relevant content and regular visitors can pick up some bad links. Even if you have followed all the SEO rules comprehensively, other sites may have linked to you, which you may not want.
As a site owner, you are responsible for continuously monitoring your website’s operation. Unnatural or low-quality links severely affect a website’s positioning and placement in search engine results.
We can help you eliminate unwanted backlinks as part of our SEO solutions packages.
To discuss your requirements, please click on the button below.
