The answer to this question is definitely YES. Social media pages are essential – may be as important as having a website. However, that doesn’t mean that they can take the place of a website entirely. Why? Here are the main reasons.
You own your website.
You own your website’s content, the layout, the pictures, the URL, how things look, what your website visitors see first, and what the flow is.
Social media platforms own how things look on your brand’s page. These platforms hold what your page visitors are going to see first. They are in charge of who sees your posts and when they see them. That’s why it is a flawed strategy to rely on social media pages only for your online presence.
People use Google to search.
Having a site gives you the ability to write your content with the keywords that people are most likely to use when searching online for your products or services. For instance, if you own a gift shop in London, you can use the words “gift shop” and “London” multiple times throughout your site. Search engines like Google will then crawl your website, see those keywords and put your website on the first page of search results that appear when someone in London searches “Gift shops near me.”
This kind of website traffic is precious. Think about it. These people are already looking for the product or services you provide. When your site shows up in those search results, you put yourself in front of the people already interested who are therefore more likely to convert into a paying customer.
It expands marketing opportunities.
Ranking on the first page of search results is highly beneficial for your marketing, but it can take some time. Fortunately, this is not the only reason why you should have a website. Search engines offer “pay-per-click” (PPC) advertising for companies. That increases search engine visibility and drives website traffic. With PPC ads, you can purchase keywords you want your business to show on the first page of search results.
That’s not all. Facebook ads offer the “Facebook Pixel.” The pixel is a code received from Facebook that you can place into your website’s header section. This pixel acts like a “cookie.” When you put the code in your website, anyone who visits it is noted by Facebook and stored in your Business audience as someone potentially interested in your product/service.
Website costs have decreased significantly.
For the most part, gone are the days when websites cost £10,000 each. If you are a small business, there are several great ways to build a website yourself.
We offer out Hybrid Website Coaching Programme contact us for details here
If you’re thinking, “I don’t have the time to build a website,” “I don’t know how/don’t want to learn,” or “I’d rather have someone else do it,” contact me! No more excuses. Get your business a website.